Accessibility Statement – PWR LIFT (a brand of The Vita Coco Company, Inc.)

The Vita Coco Company, Inc. (“Vita Coco”) is committed to ensuring digital accessibility for as many disabled and impaired people as possible.  We strive to create an outstanding experience for everyone on our websites.


Measures to Support Accessibility relating to the PWR LIFT Website,

This accessibility statement makes users with different needs aware of the current level of accessibility and limitations of the PWR LIFT website and provides contact details of the dedicated accessibility support team at Vita Coco for feedback and further assistance if required.


Conformance Status

The Web Content Accessibility Guidelines (WCAG) define requirements for designers and developers to improve accessibility for people with disabilities.

There are three levels of conformance within the four success criteria principles Perceivable, Operable, Understandable and Robust:

Level A,

Level AA, and

Level AAA.

The standard for web accessibility globally is WCAG 2.1 Level A & AA.

The PWR LIFT website is conformant with WCAG 2.1 Level A & AA, so that:

  • All images have Alt-text provisions.
  • The user can zoom in on the website content up to 500% without screen visibility loss.
  • Assistive technology users will be able to understand and access links, lists and forms, although some still require optimization (see below).
  • The heading structure is optimized for use with assistive technology.
  • Contrast ratios for text and non-text elements are accessible.
  • Keyboard-only navigation with the correct focus order is enabled.



    We would love to get feedback from website users on the accessibility of the PWR LIFT website platform. Please let us know if you encounter any accessibility barriers on our website so that we can help you and others who may be experiencing the same:


    Compatibility with Browsers and Assistive Technology

    The PWR LIFT website platform was tested for accessibility using the Google Chrome browser and JAWS screen reader.

    The web platform is compatible with a JAWS screen reader. It is therefore expected to be compatible with assistive technology on recent versions of operating systems (desktop and mobile) mac OS X, Microsoft Windows & Android, and Apple iOS.

    The web platform is expected to be compatible with the following:

    The use of up-to-date versions of JAWS screen readers and browser versions of Google Chrome, Firefox, Safari, Edge, Opera, IE 11 and with assistive technology on recent versions of operating systems (desktop and mobile) mac OS X, Microsoft Windows & Android, and Apple iOS.

    The PWR LIFT website platform cannot be expected to be compatible with:

    • Any browsers that are older than 3 major versions or assistive technology and mobile operating systems that are older than 5 years.


    Additional Information

    Any third-party, externally controlled elements or software installed on or linked to from the PWR LIFT website platform currently or in the future may not be standards-compliant. PWR LIFT is unable to make changes to their platforms.

    The PWR LIFT website platform is designed and developed in accordance with the four WCAG principles – perceivable, operable, understandable, robust – and with a broad spectrum of physical, cognitive, and situational limitations in mind.

    Date of approval:  May 2024